The Upper Hudson Valley Wine & Grape Association (Association) this week launched its first Upper Hudson Valley Wine Trail passport. The growing not-for-profit Association, which sponsors the wine trail, currently has twelve commercial wineries with three more expected to open soon. The member wineries are working collectively and with other local businesses to attract visitors to the region north of Albany, to Washington County, Saratoga County and Lake George, to enjoy our local wines, beers, spirits and foods along with our unique cultural and natural resources.
Other wine regions in New York State and around the country offer wine trail passports to entice visitors to travel their trail and enjoy their products. The Upper Hudson Valley Wine Trail, New York’s newest wine region, decided to use a similar type of promotion to help attract visitors to our region. The Association’s passport committee researched other wine trail passports in the state to create an attractive passport for the Upper Hudson Valley Wine Trail. Also our Association wanted to promote related businesses in our upstate region. Our first passport does a good job of that with special offers from restaurants, tourist attractions, lodgings, crafters, a brewer and a distiller located across our region. The passport is a great vehicle for our wineries and associated local businesses to join together to cross promote our businesses and to provide our customers with an exceptional value. Proceeds from the passports go to fund the not-for-profit Association’s promotions and educational programs.
A limited number of these first-run passports are on sale on the Upper Hudson Valley Wine Trail website and at the 13 operating wineries on the trail. The passports cost $30. Passport holders are entitled to a free wine tasting and 10% off all purchases of bottled wine at each of our operating wineries as well as a variety of exclusive discounts, each at least a $15 value, from 19 associated businesses. The total value of the passport exceeds $400.
The days of operation and hours vary at our member wineries. So before heading out to use your Upper Hudson Valley Wine Trail passport, check the wineries’ websites for their current days and hours of operation.